Will you be broke if you invest in oral care products?
Amidst the setbacks of the pandemic era, oral care products reveal a strong market potential. They continue to lead in all sales channels. These are in pharmacies, drug stores, convenience stores, supermarkets, and online marketplace. The general public around the world has become much aware of the importance of oral health care. These serve as their protective weapon against COVID-19 and oral diseases.
There are several reasons why oral care products have a clear potential:
1. People of all ages have varied oral care requirements. Social media influencers from well-known platforms reinforced these necessities. They do the information dissemination. This skyrocketed the awareness of the value of using oral care products. The education about the best oral turned out as smooth as it can be. They hit the target audience and come straight even to the developing countries.
2. The World Health Organization (WHO) highlighted that oral care products are precautionary solutions to different oral diseases. They can avoid oral cancers, tooth decay, gingivitis, bad breath, periodontal diseases, etc.
3. Oral care products have grown popular not only to humans. Populaces around the world are now fond of dogs, cats, monkeys, and other kinds of pets. They supply their pets with oral care products specially made for them.
4. Many influencers are now earning a decent income through the use of oral care products. Creators using oral care products become famous on different social media platforms such as Tiktok, Youtube, and Instagram. They are paving their success through it. They create fun and informative short videos about oral care products and oral health care practices and upload them on Tiktok, YouTube Shorts, and Instagram Reels. These pleasurable and less-than-a-minute videos could reach millions of audiences in all parts of the world.
Now, will you be broke if you invest in oral care products? The answer is a big “NO!”
According to Dentistry IQ, the value of the world’s oral care market in 2020 is $53 billion in the US. This will be $96 billion by the end of 2031. The number of children alone who need oral-health care attention reached over 500 million. Almost four billion of the 7.8 billion people in the world have several kinds of oral conditions. Over two billion are suffering from dental caries also known as “tooth decay.” This is a common chronic infectious and transmissible disease caused by specific bacteria. Dental caries is a prevalent disease that has ranged from 49% to 83% irrespective of age. If dental caries is not treated, it will cause inflammation of the pulp leading to:
- Apical periodontics
- Periapical abscess
- Periapical granuloma
- Periapical cyst
This is not life-threatening, but if the infection spreads through facial planes, it can increase the risk of having sepsis, Ludwig angina or airway compromise, and odontogenic infections (accounted for having deep neck abscesses). To prevent all of these, boosting oral hygiene is the ultimate solution. Thus, the use of oral care products is paramount regardless of age. Oral care products are an excellent preventative regimen. They optimize protective factors in the teeth.
When you check on the global market share (divided in terms of demography), it is dominated by oral care products. These products are bringing hundreds of million dollars and are still expected to gain more in the next ten years.
On the best note, in the developed and are still developing countries, all types of earners (low-income earners, mid-income earners, and high-income earners) buy oral care products.
If you wonder how it will continue to rise during this pandemic, here is the answer:
Yes, COVID-19 affected the manufacturing, production, and sales of oral care products. It was a major hurdle for all types of industries in the market as the world stops for a while. There were disruptions in the supply. There were factory closures. There were interferences in logistics (both inter and intra-country). All these impacted the sales and the sales channels of the oral care products due to the nationwide lockdown. Yet, when vaccination programs started, the disruptions became temporary. People have learned to live in the new normal. The oral care market adapts to the new normal. Now, the manufacturers have also adapted to this change. Besides, the new approach to production has strengthened the local providers. The online sales marketplace is highly reinforced. Thus, the oral care industry remains still this pandemic and in challenging years to come.
On a good note, the increasing awareness of health and safety is a great chance for oral care products. It can dominate the market amidst the COVID-19 pandemic. Nowadays, people invest in oral care products to get protected during this pandemic. Hand wash and oral care products got major sales in the middle of lockdowns. The nationwide lockdowns, though have disruptions, gave good sales compared to other industries. Now that all nations learn to live in the new normal, the growth of sales gives a strong and exciting pattern. In the market snapshot, the market summary reveals a projected 6.32% increase in the Compound and Annual Growth Rate (CAGR). The study period is 2016-2026. The base year is 2020. The fastest-growing market is in the Middle East and Africa. The Asia Pacific is the largest market. Thus, the sales will continue to boost from today and in the years to come.
What are you waiting for?
The oral care products are here to cleanse the oral cavity. They freshen the breath. They maintain good oral hygiene. The oral care market has a range of varieties of products. Name the products available. We have toothbrushes, breath fresheners, toothpaste, mouthwashes, dental floss, dental care, and more.
You can choose to ride on the trend. You can be an oral health care advocate in your place and your own social media page and channel. Make your followers aware of the best oral health practices. The increasing demand for oral care products is foreseen. Use them as you make your success. Its future remains strong and still in the global market. Do not hesitate. It will give you wonderful and amazing results.